Get Found By Shoppers Looking for Your Products with SEO
Are you looking to increase your Shopify store sales? Not getting all the traffic and conversions you used to before Google’s mobile-friendly algorithm update in 2022? Then it may be time for a marketing makeover through SEO.
What SEO Actually Means
SEO (Search Engine Optimization) is the process of getting traffic to your website and improving the chances that a potential customer buys from you. The more people see your products, the more likely they will click on what you have to offer.
SEO increases traffic to your store. It also improves conversions and can lead directly to sales by bringing interested customers straight to your product pages. SEO makes it easier for shoppers everywhere, including those just beginning their research phase, to find and connect with your online store.
How Does an SEO Campaign Work?
Identifying key phrases related to a specific niche helps create an essential strategy for your SEO campaign. Key phrases are words or short sentences that you believe targeted customers will use when looking for a product like yours.
The more frequently you appear in search results for these key phrases, the higher your traffic and conversions will be. This is especially true if it’s directly related to the service or products you offer.
Your goal is to get more eyes on your website, so interested shoppers can find their way to what you’re selling.
Tips on Getting More Customers on Your Shopify Store Through SEO
1. Organize Your Product Pages with Care
If it’s easy for someone to find what they want, the less likely they leave your page and look elsewhere. A simple fix that can immediately impact sales numbers is using strategically placed keywords on your product page.
Ensure to include targeted keywords in the following elements:
- Product Titles
- Product Descriptions – Include detailed descriptions with relevant keywords for improved SEO performance.
- Tags and Categories – Use tags and categories closely related to your products’ target keywords. This will help customers find them at the start of their research phase, increasing traffic and conversions.
For example, if you are offering financial services, you might use tags like “credit,” “loans,” “debt consolidation.” Then you would include these words in the product description so that Google can pick them up. In short, focus on finance SEO to attract people serious about tackling their debt, lack credit, or need a new way to save money.
2. Optimize Your Images with Keywords & Alt Texts
50% of information transmitted to the brain is visual. So, images can be so crucial to effective SEO campaigns. An easy way for customers to spot relevant products is by looking at image titles, captions, file names, alt texts, and image extensions.
Alt-text is what appears when an image cannot load. Use relevant keywords in your alt texts that accurately describe the image’s content to help improve SEO performance.
3. Leverage Your Product Reviews for Better Rankings
People trust other people before they come to you. That’s why customer reviews are important on Shopify store pages. They can increase traffic and conversions because more people will be encouraged to click if people post many positive comments about your products or services on third-party websites like Google Business or Yelp.
Customers want peace of mind before making a purchase online. So, encourage them to leave reviews by displaying notifications throughout their shopping, asking for feedback at every step along the way.
4. Create Your Own Website
SEO rankings are heavily influenced by how many other sites link to your Shopify store. A review of your website code can help identify whether or not you have already included links to external pages.
Adding more links is easy with the right plugins. Add relevant keywords to improve SEO performance and use Google Analytics data to ensure that traffic numbers are up after making changes to your Shopify store.
WordPress is one of the most popular web design platforms. It can help you connect to more third-party websites, build an email list, and establish your search engine rankings for better conversions. You can hire a WordPress SEO consultant if you are not familiar with this.
5. Create Engaging Content
Whether you’re selling services or products, your Shopify store’s blog is vital in strengthening your brand’s reputation online. It can even help improve SEO rankings by adding links to relevant content on other websites like Medium and LinkedIn.
Focus on building trust with your audience by promoting transparency and honesty whenever possible. Using anything that adds value for potential clients can bring more traffic to your website, such as:
- Customer testimonials
- Thoughtful articles
- Video tutorials
- Product spotlights
6. Focus on Local SEO and Track Your Progress
Location is an important factor in influencing how customers decide which Shopify store to use.
You can track your SEO success by using Google Analytics data to monitor trends for specific geographic locations that send traffic to your website or lead more conversions. Use this information to refine your local marketing strategies and continue adapting them as new trends emerge within these areas.
The goal is to maximize traffic numbers by getting more eyes on your Shopify store. So that interested shoppers looking at what you sell find their way to your store. Continue testing different strategies until you see a positive return.
Be Consistent, But Know Your Limits
An effective SEO campaign requires consistency to be successful. You need to focus on ranking highly in search engine results pages (SERPs) for terms that your target customers are searching for.
Remember, however, that you don’t want to overwhelm your website with too many keywords because Google will downgrade your rankings for over-optimization. Test your strategies by limiting the number of keywords you use in most posts to ten or less.
Also, it’s always best to work with reputable and experienced digital agencies to achieve your SEO goals. Look into Figment Agency Shopify SEO experts if you need help with this.