As most of us know, it is becoming harder and harder to ‘be seen’ on Facebook because this powerhouse platform has changed toward a pay-to-play model over the previous few decades. Facebook advertisements and paid options remain an efficient way to target your perfect customer and extend the range of your important Facebook upgrades, even though many consumers are significantly less than thrilled at the thought of having to pay for this option. <–more!–>
On a more optimistic note, Facebook is constantly striving to bring the best for its customers and has recently made some changes that actually give businesses the edge when it comes to reaching targeted customers. Are you up on the most current Facebook Ad improvements? If you are not, you may be missing out on expanding your audience. Here’s what’s happening with a few of the most popular social networking platforms.
Larger Ads – To some people, this may look like a non-issue, but when you have something you really want customers to detect, you would like to go BIG. With that in mind, Facebook made the right column ads bigger and bolder. This adds additional value to your marketing campaign since it gives a much better impression. Now you have more room to showcase the entire story for customers. Fewer ads on the page mean more attention to those that look. Make the most of the area and produce an attention-getting advertisement that will lead to a higher click-through pace. Publish your creative advertising on News Feed and also the ideal column to be sure to achieve your intended audience.
More Frequent Feedback – Remember how your mother usually had to tell you something twice before you heard her? Since early August advertisers have been able to use one ad twice in the same day. This is a change from the previous once daily limit. You can also insert advertisements two times a day from a webpage that a person is not connected to; again, an increase over the once-daily cap. If a person is connected to a page, the advertisements from that page may still be inserted into News Feed as many as four times. That hasn’t changed.
It will not increase the number of ads for the consumer; just the frequency the same ad is viewed. Facebook is continually exploring avenues to produce the Facebook experience better for consumers and businesses. These are just a couple of the changes which were implemented recently.
Managing Ads on the Go: As of July 2014, advertisers have a brand new way to handle their own Facebook advertisements on the move with Ads Supervisor on mobile devices. Using the Facebook (iOS, Android, and cellular site) apps, entrepreneurs can now:
- Pause or resume campaigns
- Edit budgets and programs
- View insights
- Replies to alarms
Promoted Posts are individual page posts that get extra paid hit from the News Feed among fans and friends of lovers as a result of working with the webpage’s Promote button. It is easy to use, has good analytics, and permits the user to immediately pick and budget utilizing a sliding scale.
Facebook marketing is your go-to strategy for bringing new clients to your studio. Regrettably, making it function can mean a big investment with an agency or the frustration of trying to do it all on your own. Looking for Facebook ads training for gyms? Visit Pixality and look for Connie Holen for more information.